Saturday, April 14, 2018

Buddha's Brain

Buddha’s Brain the practical neuroscience of happiness, love and wisdom was written by Rick Hanson and Richard Mendius. Rick Hanson is a neuropsychologist and a meditation teacher. Richard Mendius is a neurologist. They both graduated from the University of California and are founders of the Wellspring Institute for Neuroscience and Contemplative Wisdom. Hanson wrote most of the Buddha’s Brain but Mendius’s insights are seen within its pages. 
This book shows you how to become your own trainer- how to train yourself to be happy.

Buddha’s Brain is a book designed to show readers how to literally change their brains. It teaches readers how to become happy, loving, mindful and calm through shaping their brains. Buddha’s Brain connects the power of brain, thoughts and spirituality to help people have better relationships, feel more worthy and most importantly exchange sadness, sorrow and worry with joy, happiness, and peace. Hanson does not only show how to manipulate your brain, what to do, and when to do it but also explains (thanks to Mendius) how and why it works. If you want to make your life better using just your brain, you should definitely read this book.

Chapter 1 introduces the idea of the book, which is how to change your brain. It states some facts about brain. The brain contains 1.1 trillion cells, including 100 billion neurons, and uses 20-25% of body’s oxygen. Whatever happens in your mind changes your brain due to neurons wiring together; you can use your mind to change your brain. Changing negative thoughts into positive thoughts can help shape your brain and help you become happier and more satisfied with life.

Chapters 2 talks about suffering. Hanson states that when your body and mind become unstable your brain produces signals of threats. Everything around you changes constantly so these signals keep coming. People tend to pay a greater attention to the unpleasant experiences which keeps them stressed and sad, even angry. You should think about whether a good feeling is really that pleasurable or a bad feeling really that horrible. Humans tend to exaggerate and make up problems that don’t even exist. Feeling compassion towards yourself helps reduce the suffering.

Chapter 3 introduces the “first darts” of life which are according to Hanson are inevitable: physical and mental discomforts. The “second darts” are your reactions to the “first darts.” For example, sometimes when you receive a compliment, you instantly disagree with it instead of just accepting it. To be truly strike awaken and happy you have to just be there, in the moment and take in whatever life throws at you. You have to learn how to maintain the balance between self -esteem and a distance towards yourself.

Chapter 4 discusses happiness. It is important to take in the positive experiences, feel them inside and sense them sinking in. The authors suggests that even when you think about or experience something negative you should always think positively or try to remember a very positive experience. You should be aware of the things that make you upset or depressed and put an effort to stop them from reoccurring.

In chapter 5 Hanson discusses meditation. There is a short meditation guide in the middle of the chapter which the reader should do. Meditation along with balancing your heartbeat, relaxation and big exhalations, Hanson suggests, can help you feel safer which will control brain’s tendency to look for and overreact the threats.

Chapter 7 talks about Equanimity, which is the ability to not react to what is going on the outside. It sounds weird but it makes sense. According to Hanson when you’re equanimous you’re being present in the world but not upset by it. You don’t try to grasp only the positive experiences and push away the negative ones. Instead you have a space around experiences which helps you fully understand them and react in a proper way. Sometimes it means no reaction at all.

Love is the theme of chapters 8-10. According to Hanson, each of us has two wolves in the heart: the wolf of love and the wolf of hate. The wolf of hate gets more attention and has bigger effect on our daily lives; the wolf of love is bigger and stronger. We don’t see anyone besides our own selves and we start to group people: “us” and “them.” The wolf of hate shrinks “us,” we become more and more selfish and conceited. To become happy we need to acknowledge the wolf of hate but restrain from feeding it. Instead, we should feed the wolf of love, Hanson says.

Empathy is the key to becoming successful and happy in relationships. Empathy helps you understand others and help them with their problems. You should establish a code of relationship virtues and then live by this code. Hanson persuades that relationships will be much better. Humans can talk but not everyone knows how to talk effectively. You should speak the truth, not try to change anyone, stay empathetic and most importantly learn how to listen. That’s half of the conversation right there. Hanson reminds that you should also be kind to others. Sometimes it’s hard to stay kind when others treat you badly but you should try because it nurtures your wolf of love. Learn how to forgive and extend the circle of “us.” “Them” could be “us” even though we may not realize it.
Finally the last section of the book, chapters 11-13, talks about wisdom. What flows through your attention sculpts your brain. Therefore controlling your attention is crucial in shaping your brain for the better. There is a dopamine based “gate” which lets in or out the information you process.

Chapter 12 brings up meditation again because through mediation you can attain mindfulness and concentration. According to Hanson, you should relax the sense of self, become connected with others and let your life just flow. You will feel happy and satisfied. Ultimately to become happy by changing your brain, you should apply all the things listed above throughout your life or as needed.


In conclusion, Hanson and Mendius are trying to show readers the following lessons on happiness. One, you should be a realistic optimist. Two, you should know how to listen, not only to others but to the whole world around you. Three, talk to yourself, be in peace with yourself, and respect yourself. Four, learn how to let things go. And five, take care of your body (especially your brain) because your body takes care of you each second of your life.

The Invention of Nature by Andrea Wulf

The Invention of Nature. Alexander von Humboldt’s New. World 
by Andrea Wulf (Vintage.2015)

The book follows a chronological pattern, beginning with Humboldt's childhood; but it swiftly progresses to his first journey to South America. Readers looking for action, who want to get right to what started to make Humboldt so amazing, will not be disappointed with this relatively quick glance at his early years in Germany. The book is also loaded with grayscale images corresponding to Humboldt's travels, making pleasing breaks from pages and pages of text. My only complaint on this front is that the captions do not generally make it clear whether these images are contemporary.

One of the best features, I think, is the relatively objective quality of Wulf's narration. Two examples here on this: First, these early scientists often gleefully experimented on animals, and Humboldt was definitely no exception. But we get no PETA-like frowns from Wulf -- she only relays what Humboldt was, in fact, doing, and how *he* felt about it. Second, there are certain details about Humboldt's life that point towards his being either asexual or homosexual. Wulf provides these details not only with Humboldt's own remarks (towards his male scientific partners and friends in letters, for example), but also through others' contemporary observations about his character. Yet pleasingly, she does not really insinuate that he was anything at all; she does not say he was "probably" this or that. Instead, Wulf allows readers to make their own judgments if they should wish. (i.e. Maybe he was in love with his work?) This relative objectivity is a mark of good, or even great biography that will outlast decades -- all the clues, but not really any overt -- and importantly, unprovable -- interpretations.

On first reading, I made the mistake of taking Wulf's book primarily as a biography of Alexander von Humbolt: It is that (and a good one), but foremost it is an argument for a new understanding of nature. I should have paid more attention to the first part of the book's title: "The Invention of Nature" Alexander von Humbolt's New World. Ms. Wulf is making the case that a proper understanding (not simply appreciation) of nature includes, perhaps requires, a passionate enthusiasm for nature, as well. She shows Humbolt as the embodiment of that new understanding -- romantic and poetic, as well as scientific. She then traces his influence in subsequent scientists, including Darwin, but even more in Thoreau, Marsh, Haeckel and Muir --- partly in their science, but particularly in their embrace of his enthusiasm. There is an inevitable tension between writing a personal biography and analyzing the intellectual/cultural history of an idea, i.e., a new "invention" or way of thinking about nature. On the whole, Wulf succeeds on both counts, and her book is both a pleasure to read and a genuine contribution to our history of thinking about nature. But the tension in her purposes does require some concessions.

Wulf deserves applause for her effort to restore Humbolt to his rightful place "in the pantheon of nature and science." The man was nothing short of remarkable and recognized as such in his time. It is unfortunate, and curious, that his fame has been largely eclipsed in the last century. Partly, this is a matter of accessibility: Not only was he remarkably prolific, but much of the work is simply unavailable to English-language readers. Some recent popular books have helped, e.g., Gerhard Helferich's 2011 "Humbolt's Cosmos," but much is either narrowly focused, outdated or unavailable outside research libraries. Wulf's remedy is the best contemporary biography of Humbolt, and that alone would make this book worth reading. Her particular service, however, is in providing an excellent summary of his principle ideas and new way of thinking about nature. From this foundation, she proceeds to make a strong case for his influence on subsequent generations of scientists and nature writers. Because Wulf is focused on Humbolt as the progenitor of a new ("invented") way of thinking about nature, a more comprehensive, and perhaps more complex, examination of the man gives way to the theme of influence on successors. This is not a defect in the book: It is a choice by the author to focus on the theme of a more subjective and impassioned understanding of nature, as embodied by Humbolt and then his successors. But it does mean that a more purely biographical "life" of Humbolt remains to be written.

Wulf's shifting focus from the man to the theme creates some tension. At times, Wulf works so hard at restoring a deserved luster to Humbolt and his ideas that she may go too far. One might get the impression not only that all his ideas were original, but that much (if not most) of subsequent nature science was derivative of Humbolt, from Darwin's thinking on evolution to contemporary climate science. Indeed, many of Humbolt's astute observations can find an echo is contemporary nature science. But many of his ideas regarding geology, species and the complex interaction in nature were "in the air" and under discussion at the time. In addition to some genuinely original concepts (e.g., climate bands or zones), Humbolt's great contribution was to focus and lend excitement to this new thinking. No small thing that! Moreover, Humbolt certainly was an inspiration to many subsequent (but equally original) scientists -- my own first inklings of Humbolt's influence came from reading Darwin's account of being inspired by Humbolt's South American explorations. In short, Humbolt not only made major substantive contributions to science, but his remarkable travels and passion for nature inspired many then and since. But how much contemporary science derives from his work, and why his contribution is nowadays less appreciated, is a larger and still open question.

This points to an additional caveat: In making the case not only for Humbolt's historical influence but contemporary relevance, Wulf sometimes leaves the impression that we are listening to her pronounce on contemporary issues, e.g., climate change, in Humbolt's voice. As noted, Wulf is making an unapologetic case for a subjective understanding and appreciation of nature. When Wulf relates the tale of an occasion when John Muir "jumping around and singing to 'glory in it all" derides a hiking companion for evidently too "cool" an appreciation of nature, she leaves no doubt where her sympathies lie. Fair enough, so long as one recognizes that this stance occasionally colors her treatment of Humbolt, as well as his successors. Since I suspect that most prospective readers are (like me) inclined to sympathize, this is unlikely to be a problem for most.

A final, non-trivial recommendation: In addition to being strong on substance, Wulf writes a very nice and expressive style, highly readable and nearly always interesting. This is a needed and well-done biography. As to Wulf's broader argument about the legitimacy and importance of including subjectivity and passion in our scientific understanding of nature, she makes a strong case and (needless to say) makes it passionately.

fathers of modern environmentalism. It would not be off the mark to say that he paved the way for Darwin and natural selection. He was born in Prussia in 1769, when Europe was starting to crackle with reform and intellectual ferment. Humboldt inherited a large sum of money from a strict, authoritarian mother who wanted him to enter the law and civil service. But Humboldt was smitten by nature and exploration from a very young age and wanted nothing more than to travel to the far, wild reaches of the planet. His brother Wilhelm on the other hand took to law and diplomacy like a fish and held a succession of important ambassadorial posts in France and Italy; throughout their lives the brothers along with Wilhelm’s wife Caroline were to be close, in spite of their occasional disagreements. In his young days Humboldt’s scientific temper was molded by a short career as a mining inspector. This career gave him a chance to travel throughout Europe and appreciate some of the finer details of geology and the chemistry of minerals.

Humboldt's early intellect was shaped in part by his own burning curiosity for reading and nature and in part by a formative friendship with Goethe; the two often visited each other and spent long evenings debating everything from science to poetry. Until Humboldt met Goethe he was a strict rationalist, but Goethe taught him that a true appreciation of nature comes when its scientific study is infused with a sense of wonder and feeling about its workings. The heady mix of Romanticism and Enlightenment thinking that pervaded Humboldt’s discussions with Goethe primed Humboldt for a novel appreciation of nature.

Armed with these twin pillars of natural philosophy, Humboldt set off in 1799 on what would turn out to be the most important trip of his career. He decided to traverse as much of South America and especially Venezuela as he could. His goal, just like Darwin's twenty-five years later, was to study the native flora and fauna, including the mighty river systems of the South and the indigenous tribes. Humboldt was accompanied by a French botanist named Aime Bonpland who shared his enthusiasm for adventure and science. And what adventures they had. They climbed mountains in freezing weather and hailstorms, navigated rivers and forests filled with dangerous snakes, crocodiles, scorpions and spiders and came face to face with ferocious tribes who had never seen a European before. The duo’s hardiness – some would call it foolhardiness – in the face of extreme weather and dangerous conditions alternately evokes a sense of bravery and stupidity. The most vivid experience they had which really stood out for me was when they trotted in horses in a pool filled with electric eels so that the dangerous creatures would be roiled up to the surface by the horses’ hooves, ready for capture and study.

Humboldt’s South American adventures took five years and planted seeds for two key ideas which laid the foundations for similar thinking by many of the world’s most important scientists, humanists and writers. Traversing diverse environments like mountains, rivers, oceans and rain forests, Humboldt was struck by the similarity in flora and fauna that he observed; many of the plant species at higher altitudes for instance were similar to ones he had seen in Europe. At the same time he also observed how crucial the dependence of life in these environments was on climatic conditions. These observations led Humboldt to conceive of life as a seamless whole whose parts are critically dependent on each other; perturb one part and you risk perturbing the whole. Without giving it a name Humboldt had discovered the biosphere. This was a profound insight in an age when the environment was considered as a limitless resource that was ripe for man’s taking. The sensitive dependence of various parts of life on each other was a novel idea at the time, and it became the precursor for much thinking on ecology, biology and climate change that we take for granted; it underlies for instance James Lovelock’s idea of Gaia, of seeing the earth as a living and breathing organism with interdependent parts.

Humboldt also acquired a lifelong disdain for colonialism and slavery during his American sojourn. By the time he arrived in Venezuela the Spanish had already established a sizable stronghold in much of the continent. Humboldt was struck by the plight of both the natives and the lowly status of the Spaniards who were born in the exploited countries. He also appreciated the wealth of knowledge that infused the way of life of the indigenous tribes and their ancient civilization; a way of life that was slowly being eroded by the Conquistadors. Humboldt got a further opportunity to shape his thinking on these issues when he made his way to Philadelphia and Washington DC in his way back home. His goal was to meet Thomas Jefferson. Jefferson had already heard of Humboldt’s observations, and he thought Humboldt’s notes on South America and Mexico would be especially helpful to him as the United States sought to expand its territories in the South and the West. The two men struck up a warm, cordial relationship. The president and the scientist-explorer had much in common; they were both polymaths and leading intellects whose thinking was permeated by an appreciation of nature and exploration. Humboldt stayed at Monticello and admired Jefferson’s experiments in agriculture and architecture. He also found much to admire in the forward-looking and spirited Americans. But he also openly criticized slavery in the United States and made the obvious observation that the founding ideals of the country were in stark contrast to its exploitation of other human beings. These discussions made Jefferson uneasy but it did not affect the intellectual relationship that the two men enjoyed.

Humboldt arrived back in Paris to thousands of spectators; stories of his adventures and his vivid writings had already made him famous. Paris with its museums and intellectuals was the place to be, and Humboldt developed friendships with several leading French scientists including the chemist Gay-Lussac and the paleontologist Georges Cuvier. But he also watched with dismay as, after what seemed to be a bloody but successful people’s revolution, Napoleon turned France into an empire-building state and semi-dictatorship. At the same time Napoleon did have some appreciation of science, so Humboldt could still work relatively unfettered in France. Humboldt’s most interesting friendship in France was with the South American revolutionary Simon Bolivar who was spending a short period in the world’s cultural capital after the death of his young wife, immersing himself in wine, women and song to recover from the grief. After meeting Humboldt, Bolivar had a renewed sense of urgency regarding the freedom of South Americans from the Spanish, and when he returned he started his incredibly resilient and successful campaigns for Latin American independence.

While Humboldt thrived in France and wrote bestselling books on South America’s flora and fauna, his restless mind could not stop thinking of other places to explore. He set his sights on India and the Himalayas, and his determined sadly unsuccessful search is one of the great what-could-have-beens of the times. The culprit was the East India Company which had established a stronghold in India and whose express permission was needed to travel to the country. When Humboldt visited London – mobbed by famous scientists and crowds as usual – he tried to pull all the scientific and diplomatic strings which he could to secure passage to India. But the thorn in the East India Company’s side was his vocal criticism of colonialism, of which India was Britain’s self-proclaimed “jewel in the crown”; the Company would never agree to let this upstart intellectual who threatened to create a publicity nightmare for them enter India. Humboldt continued to try to get to India for the rest of his life, and one can only wonder what kind of perspicacious observations he would have unearthed had he been able to make the trip.

If not India, Humboldt’s next choice was Russia which was still under the yoke of the Tsars. By this time Humboldt’s inheritance was gone and he was being funded by a stipend from the German King; it was a stipend that Humboldt grumbled about since it often involved accompanying the king on menial trips and small talk with court ministers. Humboldt was therefore gratified to secure funds from the Russian monarch. He was then 59 but still in his element. Accompanied by a few assistants and fellow scientists, Humboldt covered almost 10,000 miles in less than a month. The journey was again dangerous, and at one point involved barreling through a region stricken with an epidemic of anthrax. The official mandate of the trip was a mining exploration, but Humboldt often violated this mandate and strayed several thousand miles off the chosen route to perform his own experiments on the native flora and fauna. The result was again a view of the unity of life spread across diverse geographical and biological environments.

Humboldt finally came home to Berlin after what turned out to be his last international trip. But his restless spirit was not done yet. He spent the next thirty years corresponding with leading lights like Darwin, Jefferson and Louis Agassiz. The crowning achievement of those years was a vast, multivolume, audaciously ambitious compendium of earth’s biosphere and the universe called “Cosmos”. Predating Carl Sagan’s Cosmos by a hundred and fifty years, Humboldt’s “Cosmos” sought to put all physical and biological phenomena on the same footing. Here was Humboldt the polymath at his best. In Cosmos Humboldt put together everything he knew about geology, anatomy, geography, paleontology, ecology and humanity to create a unified view of life. The volumes were lavishly illustrated with Humboldt’s own drawings as well as those from scores of correspondents. They were works not just of science but of literature, stamped with the influence of Goethe and the age of Romanticism. The volume of letters that Humboldt received from both scientists and fans during this time reached into the thousands. “Cosmos” was Humboldt’s last great work, and he died in 1859 at the ripe age of eighty-nine years, in his last years becoming one of the most famous people in the world. He was feted in all the world’s major capitals, and celebrations of his life lasted many days and drew crowds of thousands.

The last part of the book charts the influence of this remarkable intellect on some of the best-known and most influential naturalists and writers of the nineteenth and twentieth century. Darwin found commonalities in his own observations of similarities among species and Humboldt’s work in Venezuela. Humboldt also had a great influence on Henry David Thoreau who took inspiration from Humboldt’s sensitive appreciation of nature in writing his famous ‘Walden’; Thoreau’s words exemplify the kind of poetry that Humboldt learnt from Goethe. The American naturalist George Perkins Marsh was also quite taken by Humboldt’s observations on the destructive influence of human activity on the environment, and especially on deforestation. Marsh’s “Man and Nature” anticipated Rachel Carson’s “Silent Spring”; Marsh today is regarded as America’s first serious environmentalist. Finally, John Muir whose wanderlust took him on foot from his home in Indiana to first Florida and then to Yosemite became America’s foremost influence on the founding of its national parks. Muir, Thoreau and Marsh all had heavily marked copies of Humboldt’s works on their shelves, and all extensively referenced Humboldt in their writings.

What all of these naturalists and a horde of other successive writers gained from Humboldt was an appreciation of the unity of life, the seamless interdependence of its various parts on each other, and its great fragility and sensitivity to human intervention. As we debate climate change and greenhouse gas emissions, as we discuss nature’s depiction in art and poetry, as we pick up a snowflake and wonder at its multifaceted aspects of geometry and beauty, we are all walking in Alexander von Humboldt’s shoes.


Andrea Wulf’s biography of Alexander von Humboldt is a beautifully written work that restores our awareness of a life that paradoxically seems largely forgotten and yet is somehow familiar once this wonderful book is read. And to classify this work as a biography is not totally accurate in that it is a biography, a history of science, and a commentary on the interconnectivity of life from the viewpoint of both aesthetics and science. As well, it documents how von Humboldt influenced a number of other individuals who are now famous and better known to us.

Wulf gives us great detail of the life of the fascinating man Alexander von Humboldt. She conveys an insight into how his early life molded him into a frenetic, driven scholar with a lifelong thirst for both knowledge and adventure. Perhaps more commonplace in the late 18th century than today, he became vitally interested in what would become later known as “scientific specialties” such as geology and botany as well as in aesthetics. His early self-concept led to his first and most monumental journey, along with the botanist Aime Bonpland, across the northern reaches of South America lasting 5 years and led to his view of nature as an interconnected force, a view that would shape the remainder of his long life. While his insights now resonate with us, this book makes clear that his comprehensive understanding of nature was totally new at the time and that the reason it is now familiar to us was his tremendous influence on others to follow.

Wulf brings into clear view the strong friendship between the youthful von Humboldt and the poet Johann von Goethe and how each influenced the other. Von Humboldt developed an appreciation of the artistic side of life through Goethe while Goethe developed a fascination with science through von Humboldt that influenced the writing of his Foust. Later in life, both because of his own fame and through his brother (a foreign minister of Prussia), von Humboldt would meet many other famous people, with wonderful vignettes developed by Wulf. One such acquaintance was Simon Bolivar, whom he met in Rome well after his own travels in South America. Bolivar, born in Spanish Venezuela, would seem to have been inspired by von Humboldt’s poetic vision of South American landscapes and would return to his native land as liberator and later, sadly, as a dictator. Even during his long years of brutal warfare he was said to have maintained a strong interest in nature that had been inspired by von Humboldt.

Von Humboldt’s view of colonial South America went far beyond the aesthetic appreciation of the landscapes and of the amazing scientific discoveries. He spoke out against the evils of colonialism, and slavery. He also noted how deforestation adversely affected the water table, animal populations, the atmosphere and much more. For this he became known as the founder of environmentalism.

Von Humboldt’s scientific studies in Europe, South America and later the Asiatic part of Russia are well chronicled and led him to develop his view on how all of life is interconnected and part of one vital force. For instance, he invented the concept of atmospheric isotherms, showing how landmasses and oceans affect weather patterns, developing the field of meteorology. Late in life he wrote the five-volume work he called Cosmos. Based on his life’s work, the word “ecology” was invented.

In the latter portion of this work, Wulf speaks of several of the more famous people heavily influenced by von Humboldt. While some might feel that this turns a wonderful biography into an unnecessarily long book, I feel this adds a most worthwhile dimension to her work. And just as von Humboldt himself saw the interconnections across all of nature, in similar fashion Wulf brings out the interconnections between the life and writings of von Humboldt and those individuals influenced by him who have so greatly influenced and even shaped our modern views of science and nature.

I only became aware of The Invention of Nature through a review published in the Wall Street Journal that focused on the landscape painter Frederic Edwin Church and his painting called “In the Heart of the Andes”. Church had been motivated by von Humboldt to appreciate both the emotional impact on us from nature and its scientific aspects. He trekked through some of the regions of South America previously covered by von Humboldt and Bonpland and painted this landscape that was so detailed that botanists could discern the name of each plant and tree on the canvas. It was first displayed in 1859 just weeks before von Humboldt’s death. This review led me to read the Invention of Nature.

Wulf goes on to describe the massive influence by von Humboldt on so many others. Charles Darwin had a copy of von Humboldt’s Personal Narrative with him during the voyage of the HMS Beagle and would later refer to von Humboldt in his own writings. Henry David Thoreau read Personal Narrative, Views of Nature and Cosmos and mentioned von Humboldt often in his journals. He narrowed his own view of nature to that of Walden Pond but tried to make it as comprehensive and interconnected as that of von Humboldt’s cosmos. George Perkins Marsh read all of the major writings of von Humboldt and was very motivated by him, becoming the prototypical conservationist and writer of Man and Nature. Ernst Haeckel was a German physician, artist and zoologist who was enthralled with von Humboldt. He studied microscopic marine life and then developed them into amazing works of art that led to the Art Nouveau movement and monism. And finally John Muir was deeply influenced by von Humboldt. He owned and heavily studied all of von Humboldt’s major books and extended von Humboldt’s thoughts on the spiritual connections seen within nature. Beyond the conservationism of Marsh, Muir advocated for protection of our environment and of course founded the Sierra Club and contributed to the development of our National Parks system. All of this is brought out in fascinating detail in the latter portions of Wulf’s book.


In conclusion, The Invention of Nature is a description not only of a remarkable life but also of how we have come to think of environment, ecology, and nature itself. From it, I feel, we can be inspired to appreciate the nature that surrounds us from small to great, to widen our own views in a way that can bring a revitalization to ourselves and to cause us to advocate for the environment. I believe Alexander von Humboldt would be extremely proud of The Invention of Nature.

Thursday, April 12, 2018

The Green Reaper

Making the reaper cheaperWhy undertakers are worried

The bereaved, better-informed, no longer always do what they are told or pay whatever they are asked
EVERY minute more than 100 people die. Most of these deaths bring not just grief to some, but also profit to others. America’s 2.7m-odd deaths a year underpin an industry worth $16bn in 2017, encompassing over 19,000 funeral homes and over 120,000 employees. In France the sector is worth an estimated €2.5bn ($3.1bn). The German market was worth €1.5bn in 2014 and employed nearly 27,000 people, a sixth of them undertakers. In Britain the industry, estimated to be worth around £2bn ($2.8bn), employs over 20,000 people, a fifth of them undertakers.
In the coming decades, as baby-boomers hit old age, the annual death rate will climb from 8.3 per 1,000 people today to 10.2 by 2050 in America, from 10.6 to 13.7 in Italy and from 9.1 to 12.8 in Spain. Spotting the steady rise in clientele, money managers—from risk-seeking venture capitalists to boring old pension funds—have been getting into the death business. Last year the Ontario Teachers Pension Fund bought one of Spain’s largest funeral businesses from 3i Group, a British private-equity firm, for £117m, and increased its stake in a French equivalent. The dead-body business is seen as highly predictable, uncorrelated with other industries, inflation-linked, low-risk and high-margin.

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But in some of the world a profound shift is under way in what people want from funerals. As Thomas Lynch wrote in “The Undertaking” (1997), a wise book on practising his “dismal trade” in a small American town: “Every year I bury a couple hundred of my townspeople. Another two or three dozen I take to the crematory to be burned. I sell caskets, burial vaults and urns for the ashes. I have a sideline in headstones and monuments. I do flowers on commission.” Social, religious and technological change threaten to turn that model on its head.
In North America the modern undertaker’s job is increasingly one of event-planning, says Sherri Tovell, an undertaker in Windsor, Canada. Among the requirements at her recent funerals have been a tiki hut, margaritas, karaoke and pizza delivery. Some people want to hire an officiant to lead a “life celebration”, others to shoot ashes into the skies with fireworks. Old-fashioned undertakers are hard put to find their place in such antics. Another trend—known as “direct cremation”—has no role for them at all.
Besides having to offer more diverse services, the trade also faces increased competition in its products. Its roots are in carpentry. “You’d buy an expensive casket and the funeral would be included in the price,” remembers Dan Isard, a funeral consultant in Phoenix, Arizona. The unwritten agreement was that the dead would be treated with dignity and that families would not ask if there was an alternative to the $1,000 or $2,000 coffin, or whether embalming was really needed. The business has something in common with prostitution, reflects Dominic Akyel of the University of Cologne. It is legal (as prostitution is in some places) but taboo, “and certainly not to be discussed or haggled over”.
The undertaker used to be able to rely on a steady stream of customers who asked few questions and of whom he (and it was usually a he) would ask few in return. Protestant or Catholic? Open coffin or closed? And, in some parts of the world, burial or cremation? A new generation of customers, though, no longer unthinkingly hands over its dead to the nearest funeral director. They are looking elsewhere, be it to a new breed of undertaker, to hotel chains that “do” funerals, or—for their coffin or urn—to Amazon or Walmart.
Stiff competition
“It’s happening in restaurants, nightclubs, wedding venues, country clubs and it’s very dangerous,” Bill McReavy, an undertaker from Minneapolis, told his vigorously nodding peers at the annual gathering of the American National Funeral Director Association (NFDA) in Boston last autumn. The NFDA expects the industry’s revenue to stagnate between 2016 and 2021.
One reason for this is a long-term trend towards cremation—both cheaper than burial, and open to a wider range of rituals. “You need two cremations to make the same as one burial,” says David Nixon, a funeral consultant in Illinois. As families move farther apart, relatives are less likely to tend to a grave in their hometown. As people increasingly identify with more than one locality, so they begin to hanker after more than one resting place.
In religious countries, burial is still the norm; Ireland buries 82% of its dead, Italy 77%. But over half of Americans are cremated, up from less than 4% in 1960 (see chart), and this is expected to rise to 79% by 2035. In Boston a Chinese delegation stocked up on free “Bereave-mints” but mainly came to learn about cremation, which rose in China from 33% in 1995 to 50% by 2012. In Japan, where the practice is seen as purification for the next life, it is nearly universal.
Cremation can get cheaper still. In an industrial park just west of Amsterdam, a low-rise building houses the headquarters of several budget funeral websites, all of them routes into the same company, Uitvaart24 (Funeral24), and offering direct cremation: a simple coffin, transport, cooling and burning without relatives present, at a price of around €1,250. “Our customers either don’t have the money or are sensible enough not to want to spend it,” says Jan-Jaap Palma, one of the owners. The business only started three years ago and now handles over 2,600 funerals a year. Mr Palma aspires to become the Netherlands’ largest funeral-provider.
An increasing number, of whom David Bowie, who died in 2016, was probably the best-known, are taking this direct-cremation route. In America a third of cremations are now direct. Dignity, Britain’s only publicly listed funeral provider, started offering “Simplicity Cremations” last year. Simon Cox, a spokesman, expects 10% of British cremations to be direct by 2030. This is not driven just by cost. Many mourners still commemorate their loved ones. They simply separate this from body disposal and may not see any reason to include an undertaker. With no body to worry about, they can arrange an event of their own at a local hotel at a time of their choosing. “The sombre Victorian funeral is slowly being replaced by more upbeat personal celebrations,” says Mr Cox.
At the convention in Boston, this separation of the body and the ceremony is seen as a worrying trend. “Where’s the guest of honour? …No visitation and empty casket, no embalming. What’s the point?” asks Michael Nicodemus, an undertaker in Virginia, arms aloft in exasperation as he shows a slide of an empty coffin. Classes such as “Mastering cremation phone-inquiries” teach attending undertakers how to deal with that tricky “how much is cremation?” phone-call. When the pretend customer, “Helen”, asks if she can bring an urn from Hobby Lobby, a crafts shop, she is reminded these are not designed for cremated remains. To a customer who is “just shopping around” the undertakers are taught to say, “I admire your due diligence”, and suggest asking budget cremators how they’ll know for sure that the cremated remains are their loved one’s.
The Green Reaper
Cremation, direct or otherwise, is not the only rival to old-fashioned burial. A study in 2015 found that over 60% of Americans in their 40s and older would consider a “green” burial, with no embalming and a biodegradable casket, if any. Five years before the proportion was just over 40%. Jimmy Olson, an undertaker in Wisconsin specialising in green funerals, says it is inconsistent “for someone who’s recycled all their life and drives a Prius to then be put under the ground in a concrete vault, plastic-sealed casket and with their body pumped full of chemicals.”
Americans each year bury 70,000 cubic metres of hardwood, mostly bought at a hefty mark-up from undertakers—enough to build 2,000 single-family houses. They use 1.6m tonnes of reinforced concrete for vaults. Cremation is gaining popularity in part because it seems less wasteful. But burning (ever larger) bodies takes energy. A conventional gas-fired crematorium blasts 320kg of carbon into the atmosphere per body (the equivalent of a 20-hour car journey) and two to four grams of mercury from teeth fillings.
Britain now has over 270 green cemeteries, and 9% of funerals are now green, according to SunLife, an insurer. The appeal is more than just the lack of waste. Gordon Tulley and his wife run two green burial parks, one in a meadow in Lincolnshire, one in woodland in Yorkshire. Unembalmed bodies in a simple shroud or willow casket are buried in shallow graves under trees. “Six feet under [the standard elsewhere] is too deep for bacteria to break down the body,” explains Mr Tulley. Parks are far more pleasant to visit than cemeteries, both before and after a death. You can pre-book exactly where you would like to be laid to rest, explains Mr Tulley’s website: “We do not bury in rows but wherever you or your family feel most happy with.” Some terminally ill people have family picnics where they will be buried. For a child to visit a grave site with happy memories of a then living parent is no small thing.
Such changes in “consumer preference” unnerve most undertakers. Responses range from outrage to embracing change; most stick their heads in the dirt. All these reactions were on display at the NFDA’s gathering. If it had a catchphrase, it was “They don’t know what they don’t know.” This refers to the undertaker’s supposed need to “educate” the public about the value of ceremony, commemoration and—crucially—the undertaker. But not every undertaker is fighting change with fearmongering or tut-tutting. Some see the necessity of change. According to an industry veteran, the convention—which opened to the song “Best Day Of My Life”—“used to be all hardware; hearses, coffins and embalming products. Now it’s all about services,” he says gesturing to a group of bright young things who help get undertakers onto Facebook and Instagram.
Take Mr Olson. Trained as a music teacher, he bought a funeral business in Wisconsin, converted one of its two chapels into a dining hall and became the NFDA’s go-to guy for green funerals. Walker Posey, whose grandfather was a carpenter and whose father runs a traditional funeral business in South Carolina, wants one day to turn the family firm into a “life celebrations” company, doing weddings and baby showers as much as funerals. “To appeal to non-traditional folks,” Mark Musgrove, from Oregon, sells spaces for urns in a hippy-themed, refitted Volkswagen bus in his cemetery. “The need to grieve is unchanged,” he says. “You just need to find different ways to express it. A picture at a [barbecue] will be more meaningful to some than looking at a body.”
Rather than just accommodating themselves to what their customers want, some undertakers are actually promoting change. Engineers have for decades searched for a socially acceptable alternative to burying or burning. Some crematoriums in North America now offer alkaline hydrolysis, often marketed as “green”, “water”, or “flameless” cremation. If the water companies can get past their squeamishness about dissolved dead people in the sewers, Britain will soon follow suit. The process involves dissolving the body in an alkaline solution and then crushing the bones to dust. It typically produces less than a seventh of the carbon of normal cremation. Joe Wilson, from Bio-response Solutions, which sells flameless-cremation machines, says families choose it for environmental reasons but also because it seems gentler than fire.
The company’s latest offering is a flameless pet-cremation machine. Nearly one in five American undertakers now offer dead-pet cremations; Mintel, a market-research firm, says one in four British pet-owners either have already arranged, or would like to in future, some sort of send-off for their furry friends. Mr Tulley sells “Togetherness Resting Places” in his green burial grounds, where pets and humans can be reunited “when the time comes”. The Bio-Response machine has room for up to 20 domestic pets at a time, each in its own compartment. “But only one hippo,” adds Mr Wilson, intriguingly.
Another way to make money out of cremations is to do more with the ashes. Ascension, a British startup, releases them at “the edge of space”—after a 30km balloon ascent—and offers a video of the process.
Pointing to her earrings, Lori Cronin, who works in the industry, says “My Mom is in my ears, I take her wherever I go, I even swim with her.” SecuriGene, a Canadian Biotech firm, invites people to “celebrate life in its purest form” by sending in a blood sample of the deceased and $500, in return for which it will send a small stainless steel capsule with the extracted DNA.
As far-sighted undertakers extend into the exotic, more mundane colleagues find themselves undercut on the basics. Amazon, Alibaba and Walmart sell a range of coffins and urns online. So far relatively few people buy, but they do learn what they cost—and notice their undertaker’s often quite dramatic mark-up. In America income from selling such products, still accounting for nearly a third of undertakers’ revenue, has been falling for the past five years, according to the NFDA. So has revenue from preparing bodies (another 14%), the main skill taught at mortuary school.
Technology brings a clientele better informed in other ways, too. Reviews of undertakers on Google or sites such as Yelp are becoming more common. In America Funeralocity lets people compare prices. Dignity is in dispute with Beyond, a British comparison site, which last year claimed it was charging customers far more than the market rate. In the last quarter of 2017, Dignity’s warnings about growing price competition from new entrants led to a sharp share-price drop. The fall continued in January, when it felt forced to slash its prices to preserve market share.
“Google yourself!” barks one of the trainers at an NFDA seminar on dealing with millennials. “Change or get left behind,” says the other. “It’s all about the hashtag.” Instilling in the profession insights into use of social media can be an uphill task, says Zachary Garbow, who left IBM with a colleague to start a company called Funeral Innovations. He says they have to advise undertakers who want to plaster Facebook with pictures of hearses and coffins: “No, please don’t do that; don’t advertise death.”
More and more mourners want to live-stream funerals: many venues in Britain enable such virtual attendance. Tribute and funeral videos, often online, are ever more popular. FuneralOne in Michigan sells software that helps create thousands a year. At the Boston shindig a young man dressed in rock-star black gestures towards a drone that his team flies around the country to film backdrops for these “Personalised Life Tributes”. Nearby undertakers cover their ears at the thumping soundtrack that goes with his presentation.
The dead have two lives, explained Robert Hertz, a sociologist, in a paper in 1907: one in nature, as matter, and one in culture, as social beings. The internet greatly expands that second realm, and businesses are jumping in to help, with “virtual candles” and QR-codes that can be stuck to a tombstone linking to an online-tribute page. Facebook now offers “Memorialised Accounts” to clarify the status of deceased users. Many profiles are kept up and running years after a user dies. Over a third of those who have signed up with Cake, a startup trying to nudge people to share their end-of-life wishes, want their Facebook account to stay live after death.
Franklin Roosevelt might have liked Cake. His family found the four pages with his instructions—for a “service of the utmost simplicity”, a simple wood coffin, no hearse, no embalming and a grave not lined with cement or stones—only a few days after most of those wishes had been ignored. It was this that led Jessica Mitford to write “The American Way of Death” in 1963: “Odds are that the undertaker will be the arbiter of what is a “suitable” funeral…Even if [the deceased] is the president of the United States.” In an updated edition published posthumously in 1998, Mitford was disappointed at how little had changed: prices had kept rising and undertakers still sold services customers did not know they could refuse or felt too embarrassed to question.
A noble undertaking
Had Mitford a grave to rise from (she hasn’t; her ashes were scattered at sea), she might be pleased by some of the changes slowly shaking the industry, if acerbic about some of their aesthetics. Mr Lynch, who in 2013 co-wrote and published another book, “The Good Funeral”, finds his industry its own worst enemy. An emphasis on selling things, and thus “mistaking stuff for substance”, has led to public distrust. But he is a staunch defender of the essence of the undertaker’s role: “a promise to get the dead to where they need to go”.
“The public is right to be wary of being sold boxes,” he says. “Anyone with a catalogue and a credit-card machine can make such a sale. It’s the service to the body that you call an undertaker for.” Such service will always be needed, whether it leads to direct cremation, or soft decay beneath a growing tree, or a rocket in the night sky, and however closely linked it is to the commemorations of life that come after that. Undertakers who understand this probably have nothing to fear.